So your top traffic source is YouTube.

And you have 98,000 contacts in your CRM.

Awesome right?

Sounds amazing.

Except small problem.

Of 98,000 records only 300 have the source of traffic on the record.

Of those YouTube accounts for 100.

So you know you are getting something from YouTube.

100 contacts awesome right?

Do you know what math is here?

That’s 0.1% of all your contacts.

And now you want to invest heavily in YouTube?

Hmmm interesting.

I really do hope that works out for you.

Or if you want to know where to invest, maybe we need to figure out where the rest of those contacts are coming.