So they had a career change.

Did their record in your CRM?

What if their new role makes them even more your target audience?

What if their new role makes it so your best customer no longer needs your services?

You report that as churn.

Would you agree that there is churn and then there is…

CHURN

???

This might not really qualify as the latter.

Life happens.

If they suddenly become the decision maker for services or products like yours, wouldn’t that mean if you don’t know that you are missing a golden opportunity?

Don’t get me wrong.

The person who’s update I redacted above is now full on in my audience.

I had no ida either.

That’s why I’m putting together an agentic AI system to help me.

So I don’t miss these opportunities any more.

Otherwise there is just too much going on for me (and possibly you) to keep up with.