The tech department launches a new app.

It gets traction.

Users are using it.

The tech department has extensive logs and tracking.

They need that information to understand what needs to optimized.

They aren’t tracking which users are doing what…

But they could.

And pretty easily.

The CS department didn’t even know could be available.

What would change if they knew exactly how the app was use by which segment of the customer base?

The engineering department didn’t even think about how that could change the business because they have so many things to do… when would they find the time.