I had a guy say to me, “We might want you to update our personas.“

Yeah, why?

People and the marketplace don’t change right?

Right?

I’m kidding of course.

If you have had that thought go through your head… your personas are likely out of date.

Like so out of date that the people you think fit them… don’t fit them at all anymore.

People change jobs.

People move through life stages.

The economy changes.

Things shift.

I get that paying $25,000 to get updated personas isn’t fun.

You business going under is far less fun friend.