I’m not gonna lie…

A lot of these post topics were generated by AI in the beginning.

When AI generated the topic of today’s post, it was “Bad data breaks trust, not just tools.”

So let’s talk about broken trust on the back of broken data.

When you upload a bad dataset into the CRM, what happens?

Everyone starts complaining…

“These leads don’t work!”

“The contact information isn’t right!”

“I can’t get a hold of anyone!”

Do it again and what happens?

They start whispering…

“Maybe they don’t get it.“

“I think they are doing something wrong…“

“Where are they getting this stuff?“

Do it again and things go from “Maybe I can fix it.” to “I think I need to find a new job.“

And maybe that is true.

And probably you’d feel like it wasn’t justified.

And maybe you’re right there as well.

And still… there you are.

Bad information creating issues of trust in front of your face.

Another name for information is data.

Bad data breaks trust.

Regardless of whether it’s justified or not.

The long and short of it is this…