Over-invest in the wrong area, hire too few salespeople, be caught-off guard by a competitor’s move.

Is the plan to suffer the real world consequences of bad forecasting. Again? Hopefully not!

Stop “vibing” your way through, it doesn’t allow you to see indicators like changes in your customer demographics.

Stop assuming the trend is continuing.

Stop guessing.

Your prediction might feel right, but without data to support it that’s all you’re doing.

Now what would you say is the probability that you’re going to get it right, and keep getting right and especially going to get it right the one last time you get a chance to?