Unaware of your customer’s interest until much later in the buying journey, and lacking context from their actions you miss the point where sales could’ve been made, instead your customers changed their mind deciding to put off talking to you until next quarter.

Vs.

Your highest valued customers repeatedly visited your pricing page during the first week of last month, and analytics automation connected to your CRM notified the sales team leading them to start high-touch outreach to those customers resulting in a massive increase in upsells, increased customer satisfaction and engagement.