Stopped adding to the problem, recognized that the current tech stack required strategic pivot.

Did an audit to find hidden data silos.

Made a plan of the future of the tech stack and how to get there.

Focused on integrations and centralizing data.

Robust, automated initial rollout solved the specific business use cases.

Modernization required, implementation of cutting-edge AIs to understand increasingly complex customer interactions.

New requirements don't exactly match the original design, small manual workarounds added to keep the process moving.

More manual steps are added when new data sources with slightly different format requires reformatting, done in spreadsheets before upload.

Previously clean, consistent data erodes and lag time increases, forecasting abilities limited.

Employee burn out increases with "humans-as-the-API" due to complexity and workload.

The collection of tactical tools fail to realize ROI from negative effects.

Stopped adding to the problem, recognized that the current tech stack required strategic pivot...