But what’s going on in the LinkedIn space around GTM and AI is driving me bat sh*t bonkers.

That’s not being fully honest… nothing really drives me bat sh*t bonkers at all anymore and it’s not because I’ve become numb.

I have just finally accepted that people will do anything to part you with your money and I find that far less than ideal.

I can’t tell you how many comment “Claude“ things I’ve commented on in the first 7 months of this year.

And from all that commenting being sent their “exact“ agents that produce 800x results, one clear pattern has emerged.

They are almost always hawking a product and wrapping it in some sort of way that you use Claude to interact with it.

Cool bean friend… thanks for NOT providing value.

Along the way, I've found a few people who are building interesting things with AI and providing information about that.

One of my favorites is Ruben. If you're looking for information on how to use Claude, he's really good at that.

Most of these people however are nothing more than simple bait and switchers.

“Comment on my stuff and I’ll send you the playbook!” which conveniently has the software they are selling embedded right in the middle of the workflow.

This is the same tactic as writing a list of the top tools and putting your tool either at the top of at the bottom of the list.

Yawn. And disingenuous at best. Because if you build alit of the top tools and then add yourself to it… doesn’t that feel like they are giving themselves an olympic medal?

“I’m amazing! I want gold… I know! I’ll just make my own gold medal!“

We are in a trust recession. Hell it might even be a trust depression. I don’t see an end in sight truth be told.

I have said this many times and I’m sure I will again, my favorite thing about the era of AI is that everyone has suddenly started to figure out that everyone has been bullsh*tting them forever.

And because I hate to see that kind of manipulative, deceptive stuff…

I decided to create a new series here on Ops Undergound.

“AI-Native Go To Market: A - Z.“

This space I want to create with you all rather than simply creating and reporting on it.

So if you have questions about something I’m doing I invite you to ask questions… full stop.

I’m going to pull back the curtain and let you SEE FOR YOURSELF what it takes to make this into a full robust AI-Native system.

Because I build systems not point solutions. If you want to replicate this yourself, please do! That is the point.

To get into full transparency. To help those who want to build AI-Native GTM get there for real.

Because literally everyone I know and have talked to about this… WANTS it and no one actually has it*.

I would have thought that people were afraid to show other people how their system works… but I think what's really going on is mostly they're just trying to figure out how to direct your attention away from what you want onto their stuff. They're trying to grab your attention.

They never had any intention of helping you understand how their solutions work. They wanted you to buy their product.

I get it.

It’s not helping the trust recession though.

So instead of being jaded about it, I decided to do something about it. I have to get RIDL out to the market and so I thought I would just make that whole effort… visible, start to finish, A - Z.

*There are people who have it and they aren’t sharing (why would they?).