James in marketing starts the campaign with his trove of emails and special spreadsheets added into the mix.

Not so quietly stewing, Sue goes around asking others on the sales team, “If the leads in the CRM are so good, why aren't we closing more? “

Churn is up and in effort to stem the bleeding, Claudia tells her team to watch the customer success dashboard because “response times can always can be improved.”

Your business drifts slowly downward…

If your tools aren’t talking to each other, your teams won’t either.