The Wheel of Time turns, and Ages come and pass, leaving memories that become legend. Legend fades to myth, and even myth is long forgotten when the Age that gave it birth comes again.

The same could be said for your data.

The Wheel of Time turns, and data comes and passes, leaving traces that become threads in the dark. Threads fray into misremembered stories, and even those stories are long forgotten when the data that created them comes again.

And it doesn’t have to be that way.

But Joe keeps not really helping your customers solve their problems because the truth is Joe doesn’t really understand how to.

Because Joe doesn’t really know what your customer’s are facing.

And the reason he doesn’t know?

He doesn’t really care.

Guess what?

Nothing you say or do is going to change that.

And the reason why is this…

Joe knows that as much as you want your business or department to thrive, you’ve tried everything and nothing has made much difference.

And if nothing creates any significant impact, then what’s the point?

You aren’t going to win Joe over by telling him he’s wrong.

So go ahead and tell him you need another spreadsheet exported and then imported in another tool.

He’s still not going to care.

Because it’s just more of the same… “we always do this” stuff.

If you want to change his mind… start tearing down an outcome that means something.

MRR? Maybe you love it. But especially the CEO loves that. (And if you are the CEO… it still holds)

NPS? Please.

How about something that shows people care?

Something like “100 new evangelists“ might work.

And that’s not going to happen if you can’t figure out how to measure it.

After all what get measured, get’s managed.