As the owner and leader of a very small company, I don’t have time to look at every last thing that people who work with me do. It means that sometimes things slip through the cracks.

The other day I was looking at our upcoming posts and noticed the queue was getting low. So I sat down to create more posts. I tried to get ChatGPT to do it for me.

Twenty-two prompts later, I was writing this post myself because it was clear ChatGPT had no idea how to write a post. And I have just spent 30 minutes trying to get some dumb AI tool to do it for me. Not help me → do it for me.

The same thing happens with teams. You can hand off the task, but if the person (or the tool) doesn’t understand the work, everything collapses into a big fat hot mess.

Sure I set the direction. People do and do.

If the direction isn’t clear, all the operationalizing in the world won’t save it.